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Electric California, founded in 2000 in South Cali's action sports, art and music culture, is a company which specialises in premium sport and lifestyle sunglasses, watches, snow goggles, helmets and bags and apparel aimed at people who partake in action sports of all types. Every Electric product features the brand's highly recognisable electric volt logo. Over the past few years, Electric has manufactured some of the most unique, innovative sunglasses and goggles in the action sports marketplace. In 2006, Electric won the prestigious 'Breakthrough Brand of the Year' that was awarded by SIMA or Surf Industry Manufacturer's Association.
Electric's approach to elevating style, quality and functionality in its products has earned the brand a prominent place in the action sports world. With its roots based in southern California's culture, this brand has become very popular among adrenaline junkies the world over who demand the best in sunglasses, snow goggles, backpacks, luggage and accessories. Every product sporting this brand's logo from the classic Knoxville sunglasses by Electric to the versatile Caliber Electric backpack is designed to exceed the high expectations of those who live free and play hard.
Sponsoring top MX, MTB and BMX Riders - Electric Sunglasses highly charged styles are suited to every wheeled sport you can think of. Electric is a premium sunglasses company that has been flying the flag since the year 2000. Electric Sunglasses officially launched Electric Sunglasses in the year 2000 and now also produce clothing with the Electric volt logo on Electric hats, Electric t-shirts, and Electric stickers.